Sony Style PS3 price cut?

Follow the link to get the best PS3 deal to date. By applying to Sony's credit card you will get $100 off your purchase of a PS3. That brings the price of Sony's shiny black box down to the low price of $299! Could this be an indication of where the price point needs to be? Should Sony just drop their price without any gimmicks? Most Sony critics think so, either way spread the good word.

http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644604396